Sazerac Ups Its Proof

Buffalo Trace Distillery's Sazerac Rye is getting high (with its proof) with its Sazerac Rye Whiskey 100 Proof.Developed in response to demand from bartenders and whiskey enthusiasts, the expression was extensively developed to ensure the new proof didn't overtake the Sazerac's signature flavor.“As the whiskey of America’s first cocktail, Sazerac Rye has played a central role in rye whiskey’s resurgence,” said Andrew Duncan, Global Brand Director at Buffalo Trace Distillery. “Bartenders have increasingly embraced 100 proof ryes for the balance, strength and versatility they provide. Sazerac Rye 100 Proof offers greater control over flavor and balance, empowering creativity behind the bar. It’s built to be the perfect cocktail whiskey.”“Sazerac Rye 100 Proof was crafted specifically with bartenders and cocktail enthusiasts in mind,” added Harlen Wheatley, Master Distiller at Buffalo Trace Distillery. With the renewed interest in classic cocktails that rely on a rye whiskey base, we focused on ensuring this higher-proof spirit delivers complexity and structure without losing its signature profile. We’re proud of the result and look forward to seeing it elevate cocktails around the world.”A longtime favorite among bartenders, Sazerac Rye Whiskey honors both the character of New Orleans and the history of American spirits.Sazerac Rye Whiskey 100 Proof is now for $29.99.