Rémy Martin Releases Limited-Edition VSOP Inspired by 1980's
“I used to let my tape rock/till my tape popped.” - Notorious B.I.G.’s “Juicy”
That’s long been one of my favorite lyrics. And while it feels very retro now given that cassettes have gone the way of the dinosaur, I have to say I was more than a bit “hype” (given the subject matter, I hope you’ll also allow a little old school lingo), when I saw this latest release from Rémy Martin.
The limited-edition VSOP bottle is inspired by the iconic design first commercialized in the 1980s and 1990s. The refreshed design with gold detailing pays homage to mixtape culture and invites imbibers to rediscover Remy.
Your favorite mixtape DJ, whether it be Kay Slay or DJ Drama, often told a lot about you, including where you from. Similarly, Rémy Martin’s terroir reflects the same quality of craft that can emerge from one distinct place.
“The Rémy Martin VSOP bottle has been an icon in music culture for generations, and we are thrilled to debut this refreshed limited-edition design,” said Tina Reejsinghani, Vice President at Rémy Martin Americas. “Musical artists of the past have shaped and inspired the sounds we hear in music today and that same timeless excellence is reflected in what we have celebrated with our Cognacs throughout our own history.”
Recently, the House launched “Ground’s Melody,” a two-part content series which revealed the figurative and literal parallels between music and its cognac. Last summer, they announced the first-ever “House Beats Challenge,” led by hit-making producers, where fans had the chance to submit a beat using sounds from their home for a chance to win a VIP event to foster mentorship.
The limited-edition Rémy Martin VSOP is available for $50.
